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Pinterest Tips To Promote Business Online -webarchers.com

Some Prime SEO Tricks and Hints(2018)

People tend to use the Search engine techniques in order to increase their website's online presence. This IT field keeps on updating on a regular basis. Search Engine is never dead but it changes as per the needs and the market demand.

SEO is just a small part of Inbound Marketing. However, this so called small part plays an important role in bringing the website among the top search results. The demand for Search Engine is increasing day by day. Most of the eCommerce development companies render different types of SEO services such as Off-page Optimization, On-page Optimization are a few.

However, it's must to know about certain SEO practices to remain aware and check whether the SEO agency is providing proper services or not. Some of them are as follows:-

The important ranking factors do not change often. The main elements of good SEO are Off-page optimization and On-page optimization. On-page can be handled directly by a webmaster while on the other hand Off-page depends upon visitor's behavior, social contracts, users and other patrons.
If you are a greenie in the field, then to get the best knowledge of SEO , you can have a look at some of the SEO starter guides such as Google SEO Starter Guide, Search Engine's Land Guide To SEO are a few.
Considering the On-Page, it includes Content Creation, Code and Site Architecture.
Best Off-Page SEO contains Link Building, Traffic Generation Techniques, Social Virtual community are a few.
To get the benefit of the Top SEO Optimization Services, the business people can either delegate the task to a well known SEO company or hire dedicated Search Engine Professionals.

With a view to get success into online business, business owners gain advantage of various SEO services that can assist them to get more visitors resulting into spurt in sales. A new online seller can assign the task to any SEO company having years of hands on experience.

Find the Right SEO Company for Your Website Optimization

How do you go about finding the right SEO Services Company?

1. The first thing to look for is the pedigree the company boasts of. It ought to be there in the active domain for a long time and ought to have catered to many customers. The more the number of projects, the more are its chances of emerging as the best possible draw. Any SEO Company India fancying its chances ought to have a proven track record, a credible one that also ought to be versatile.

2. Find out what all features would be there in the optimization package provided by the SEO Company India. The features are very important and critical, for they will ensure how well does your website do in the longer run. If the features are bleak and lack sting, you can expect a damp squib in the making. If something is good in them, then your site is going to go all the way toward glory.

3. The SEO Services Company should have a good clientele. Try to contact a couple of them and keeps the calls sudden and random. Take them off guard and ask for an earnest feedback. If they are happy with the service, things are good or else you have another dud in the reckoning.
4. The SEO Company in India ought to have a good optimization team deployed with the latest tools at their disposal. The tools would ensure that the process goes off well and a good team in place would lay down the foundation for some invigorating and energizing work.

5. Question multiple companies about what makes them different and versatile from the rest. Listen to all the answers, and then go with your instincts and gut feeling. Your probe will give you insights into the things you can anticipate.

The SEO Company India or the SEO Services Company you approach ought to show all these qualities and only then can it succeed as a potential choice. Get to know the company well before you zero in and go for the kill. Your choice will determine the fate of your website and remember its fate will ultimately determine how well your business does in the longer run.
Your business will only get a robust identity when the services provided to it are good and effective. Without that dose of energy and vitality, your site is heading nowhere and will not at all achieve anything in the longer run. So keep the choice good and see your site growing.

Webarchers a brand name for its SEO India which provides top class search engine optimization and web design services at affordable prices. For more details visit our SEO Company India website.

Know what to avoid for quick SEO ranking -webarchers

Driving traffic to a site can be very difficult if the SEO is not providing the very important assistance needed to the facilitating this ideal scenario. Therefore it is important to consider  and identify the elements that prove to be toxic to adopt in the quest to get optimum SEO ranking. 

Stay Away From This Negative SEO , Know you need to Do

The following are some tips on what to consciously avoid: 

The use of wrong keywords would definitely contribute to failure to get the desired listing that can be provided by the SEO rankings. It cannot be emphasized enough the important of the right keywords needed for the ideal ration of traffic to be directed to the site. 

High valued keywords will generate the high level of click which in return will contribute to the high value traffic to the site.

Forgetting to include “alt” tags for the images can have detrimental results. As the search engine is predominantly unable to detect and understand image presentations or contents for ranking purposes providing the “alt” would then ideally overcome this problem.

 Imagery is a very important content matter to be included in any site thus this importance should be adequately understood by the SEO tool.

"alt" tags helps internet bots to understand title and context of images so that they are able show them in related search results.

Duplicating contents is another thing to be carefully avoided at all cost. It does not benefit in anyway and besides showing the low commitment level of the site host it also does not get and positive reactions from the SEO and it may even result in some sort of penalization. 

As per Google's 2018  maccabees 

 update of Google low quality content

 is majorly penalized by panda bots 

The use of poor anchor tags not only does not entice the viewer to venture further into the site it also does not provide the SEO with the relevant information about the material content of the links. Without this connection made there is little chance of enhancing the ranking exercise to positively reflect the site’s content.

Overuse of the keywords is also something to be avoided as this would not only render the material boring and monotonously repetitive in content but it would also cause the search engine to penalize the site for such unproductive activities.

Read More Resources 

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Make Search Friendly URLs -Url optimisation/SEO

Creating search friendly URLs are important to ensuring the right viewers are directed to a particular site for the information they are seeking. Facilitating this in the simplest way without too many complicated processes is important. Therefore ensuring the URLs are designed to be user friendly is important. 

URL’s 

Friendly URLs can be the best and quickest way to improve the usability of search friendly sites. However it also entails a lot of fine tuning and corrective exercises to ensure the best results are forthcoming. Ideally the URLs should contain the relevant connective information in a concise manner while still being able to deliver the gist of what the eventual content is going to be about. 

Providing useful information as part of the URL would be an advantage as it would ensure the further exploration of the particular site. 

In doing so it would also mean that the individual would have to design a URL that is not only informative but also very concise and points to the material content clearly. Although there are several tools available for this exercise using the Apache which is acknowledged to be the easiest system for URLS would be the best course of action. 

The advantage here would be that it comes with its own built in URL rewriting module, mod_rewriter, enabler and working mod_rewriter and is as simple as uploading correctly formatter and named text files. 

Friendly URLs should ideally also work well for search engines to ensure that it is picked up by the various detection tools to be featured accordingly. Besides being easy to detect it should also be easy to remember as a whole host of people pass this information through a variety of less than audibly and visually acceptable ways. 

This will allow the underlying data base to display information as and when it is needed.

How To Get Customized URL for Google +?

As we know Google create a whole mess to get customized page URL  for an business page ,but here Team webarchers tried to resolve mystery "how to get customized G+ page URL ". Without   mug up in words lets know how you can get Google  page with your customized ID

webarchers

Eligible Criteria to Your Google plus Need  to customized your page 

• For local Google Plus Business page : you must need google  verified  local  business
• For G+(Google plus Page )- You must G+ account linked with your website
• You need at least 10 genuine   Followers to your G+ profile to get an customized Url page 

Once you completed the above requirements you are eligible to customized your business page url for that you must need to follow below steps :

• Go to Google  business page 
• On left corner click on "Google plus main Menu"
• On Google + page  go through "about"  Tab.
• Here On About page you got link "Get your customized URL ''  , This message is not available if your account is not meet up with required  needed criteria change page url .
• By default it will customized url as per your page profile display name  
• click to agree the following changes to your Url 
•  after  confirming changes to your google plus page Google need to confirm your  verification
• for this it ask type your mobile number to send  code
• once you have done all verification process  you can see your customized url for your page 

General tips you need to keep in  your for getting a custom G+ URL

There are a few rules to keep in mind when you’re trying to get a custom  Google plus URL. If you’re having trouble, make sure:

• You have ten or more followers (people who have added you to their circles)
• Your account is at least 30 days old
• Your profile has a profile photo
• Your account is in good standing
• Use real name " Avoid using Pseudo names, Job Title or Pet names in the name section.

• Use real profile picture " Use a clear picture with good resolution. Do not use pictures with special effects such as solarised or monochrome photos.
• Fill about section with relevant details

Accents/capitalization  of your custom G+ URL

steps for capitalization your custom Google plus URL

Sign in to Google business page >G+ menu> profile>About tab and under Links > Google+ URL, click Edit.>A box will appear allowing you to edit the formatting

Read  More : How to Change Your YouTube Channel URL

list of top 10 best off-page SEO techniques now in trend 2017-18

As we all  know  SEO (search engine optimization) is one the greatest approach to driven quality traffic to your website  but helps you also the rank better in search engines within top search engine result result page . 

SEO  broadly categorized under two categories 

On Page SEO  that deals with practices to do for removing crawling errors from your websites pages so that website's webpages  easily visible to search engine like Google bot, Bingbot  etc 

On page SEO  includes work that done directly  over the website's pages  in order to get better result in search  engine results  by following  search engine friendly algorithms

Off Page SEO - It Resembles with all techniques work outside of website in  order to boost search engine results

Off-page SEO will help make your website popular on the internet, so you can get more visibility. With the on-page techniques we can get visibility in search engines. 

 Top SEO Off page latest Techniques to be followed in 2017-18 

1. Social Networking 

You have to join to the most prominent person to person communication destinations, for example, Facebook, LinkedIn, Twitter, Google+, and so on., and make yourself your very own profile.  It helps you to broaden your online system of contacts, to associate and interface with your companions helps them to find your profile easily, to impart things to one another, and above all advance your site/blog and assemble your online notoriety.

Top 10 Most Popular  Social networking Sites

• Facebook
• Twitter
• Google plus
• Instagram 
• LinkedIn
• YouTube
• Pinterest
• Tumbler
• Reddit
• Stumbleupon

2. Search Engine Submission:

All Search engine will in the end discover your website on the web, yet that can take a while. It all  waste if your  website back links  are not added up in to google database. To speed everything up, you ought to present your site to the most prevalent internet search engines like Google, Yahoo, Bing, and so on. So Search Engine submission is having their equal importance  while it comes to ranking in SERPs.

Top 10 Most Popular Search Engines In the World (Updated 2017-18)

1. Google 
2. Yahoo
3. Bing
4. Aol.com
5. Baidu
6. Alibaba
7. Find us
8. Ask.com
9. DuckDuckGo
10. Wolframalpha

3. Directory Submission:

Many Of SEO's believed  that this task  (Directory Submission) is  outdated , But It is simply in light of how we are selecting those directories and how effectively we are picking the classification for promotion. You could submit to general indexes, yet for greatest impact, 

 For example if your website niche market them is sports , then its good factor to submit it to the relevant  category or subcategory  accordingly , if we select wrong directory then search  engine pick irrelevant category link as spam

Top 10 Most Popular directories submission sites

Sr. no.	Website	Alexa	DA
1.	Submit Express.com	17,202	83
2.	Demoz.org	3,565	96
3.	Sites Webdirectory.com	18,207	53
4.	Wamda.com	21,358	65
5.	Somuch.com	19,830	70
6.	Amray.com	54,548	50
7.	Scrub The Web.com	8,434	79
8.	Search Europe.com	258,702	42
9.	The CGI site.com	95,358	46
10.	My Green Corner.com	79,159	55

4. Social Bookmarking:

social bookmarking helps crawlers to cache your target web links  more rapidly 

Social Bookmarking is another intense  method for promoting your website. Present your most recent blog entries and pages to the most well-known bookmarking websites, as StumbleUpon, Digg, Delicious, Reddit, and so on.

Top 10 Most Popular Social bookmarking sites 

1. Twitter

2. Pinterest

3. StumbleUpon

4. Dribble

5. Pocket

6. Digg

7. Reddit

8.Slashdot

9. We Heart It

10. scoop.it

5. Link Baiting:

Maybe you have duplicated/distributed another site's contents on your webpage, keep in mind to put their site link as a source of perspective.
Use reciprocal  links , links exchanges Do it for others and, if your substance is dependable, given others a chance to do it for you. This is another approach to expand your quality  link fame. 

Read more  Know all about Local SEO 

6. Photo/Video Making & Sharing:

Shareable  content improves branding and we can say indirectly it affects  positively to your website organic searches. 
help your website branding  in short period time, if videos are having unique concept  which is informative  , qualitative  able to engaging users till 70% of total time , it viral so rapidly .

 creating your own images and video and utilize on your webpage, then you can share them on a large portion of the significant photograph and video sharing sites like Flickr, Picasa, Photo Bucket, and so on. Same do for videos created by you, if you have any videos that you have used on your site, then you can submit them to sites like; YouTube, Vimeo,dailymotion etc. Other individuals will have the capacity to see them and link on them, ideally taking after a connection to your site will increase ranking your site.

Top 10 video sharing sites 

1. www.youtube.com
2. Vimeo
3. Metacafe
4. Veoh
5. The Internet Archive
6. DailyMotion
7. Vine
8. Hulu
9. Vevo
10. Myspace
11. ZippCast

Top 10 Image  sharing sites 

1. Instagram
2. Imgur
3. Flickr
4. DeviantArt
5. TinyPic
6. WeHeartIt
7. Snapfish
8. Twitpic
9. ImageShack
10. SmugMug

7. Local Listings:

Local listing improves your website organic search result more precise way  locally.

Present your site to destinations like; Google Local, Maps, Yahoo Local, Yellow Pages, and so on.It will help you to reach a targeted audience according to  their locality locations

simple example  to understand that  
its totally worth target woolen cloths webpages in  UAE  localities 
Top 10 Local listing  sites 

1. Google
2. Bing
3. Yahoo!
4. Yelp
5. Facebook
6. Better Business Bureau
7. Angie's List
8. Merchant Circle
9. LinkedIn
10. YP.com

8. Business Reviews and Question Answer:

Business product or website reviews directly impact  on  visitors mindset 

 By Composing unique reviews about others organizations or ask your companions/customers to write a review of your business in real business review websites in your zone. You can effectively built quality back links by   questions answers on websites such as Yahoo Answers,Quora, Fixiya etc . If you answer and asking important inquiries on your site, you develop your notation as a brand in that particular field. 
Top 10 Question Answering sites 

1. Quora
2. Fixiya
3. https://answers.yahoo.com
4. http://www.answers.com
5. https://superuser.com
6. https://stackoverflow.com
7. http://www.askdeb.com
8. https://www.ehow.com
9. https://www.askmehelpdesk.com
10. http://www.theanswerbank.co.uk

Moreover, as far as my SEO experience concerned keep your website full of original content as on page and page should be well responsive .

9. Guest blogging

Top 10 Major Benefits of Guest Blogging

•  Get Quality Traffic
• Build Domain and Search Engine Authority
• Build Your Online Influence
• Establish Authority
• Build Your Portfolio and Credibility
• Improve Your Writing
•  Brand Awareness
• Build Your Subscriber Base 
• More Link Juice
• Encourages Reciprocal Writing
• Know What Others Think of You
• It Helps You Build Your Social Media Profile
• new business partners
• Reach new communities and topic hubs;
• Become known in other “neighboring” niches (where you can expand your business to)

Top 10 Guest blogging sites  that accept guest post 

1. Copyblogger
2. HubSpot
3. Outbrain
4. Content Marketing Institue
5. The Huffington Post
6. The Sits girls
7. Inspiration2Feed
8. TechWyse
9. KISSmetrics Blog 
10. bloggerspassion

10. High Quality Commenting 

high quality comments can grow your post million  times than one bad comments ,write great comments for your site will grow it magically.comments can be powerful, good comments  can lead your blog on popularity scale , dont do promotional typo comments they are not seems to be trust worthy , 
While commenting be like genuine user , review accordingly 

Comments can  great gateways to your website back links if they are real and spam free. 

Top 10  instant approval  do follow blog commenting sites

1. http://www.ideliverable.com/  
2. http://alhoush.com/forums/
3. http://gamefroot.com/  
4. http://blog.wafou.fr/
5. http://www.catonmat.net/
6. http://www.freeadscanada.com/
7. https://seo-supports.blogspot.com/
8. https://madhuriseo.blogspot.com/
9. http://www.nairaland.com/oonfun
10. https://www.chegg.com

For more information go through https://webarchers.com

Important ! Essential SEO Terms You Must Know For Internet Marketing

Search engine optimization is a buzzing topic right now 


In this cutting  edge  technological world Creating website is not enough for an business , even that you have to do more than this , it does not matter how good is your website by looks , design , graphics if no body knows about it.

Creating an brand over internet world is more than  art less than technology , to win this person should play smartly to  win

Through this article , I will explain all basic terms that you should know before starting SEO  for your website.

Backlinks-  Backlink is one of most important factor in SEO , back link is simple link placed on another website through an anchor text as you website inbound link.

Creating website with variation of back links improves your website ranking 

Domain Authority(DA) -Domain authority is an term developed by Moz  website  in order to rank website in SERP (Search Engine  Result Page ) with collection  of other ranking signals  some of them are  like page speed, user experience,  crawling speed , content to code ratio , meta tags , spam score, coding errors , search engine friendly index, tags , links ratio etc 

DA is calculated on the measurement scale of 100  , it is used to calculate  website strength of website over the time 

Alt tags - Alt tags are HTML tags which are used  eto indicated image name , information ,  theme of image of an website so that incase due to some error  if browser not able to display image it will show name of image to the user of website 

Note -this is to important to mark search engines are not able to read images , so they will go for Alt tags to know about your website  so don't miss that point 

<img src=”webarchers.com” alt=”webarchers  learn free seo  ” />

Meta tags - Meta tags are snippets of text that describe a page's content , it does't appear on webpage to users context but search engine love to read meta tags to gasp more information about your webpage 

Meta tags are like descriptor which tells search engines to about webpage  

<head>Meta tags are located here</head>

<meta> tags always go inside the <head> element.

e.g 

<meta name="description" content="webarchers.com  learn free SEO ">

Anchor text - Basically  an link contains two thing an web link  which is our targeted page  and text  which work as link

The text which working as link is  known as anchor text 

Anchors text are equally important factor for website for better search  result of your website it 

its always best to use keywords as anchor text 

Redirection - Redirection happens when you visit  an url and , It will redirect to another page with different url  

Web site A----------------> website B 

Permanent Redirection  -  permanent redirection is also know as 301 redirection . it is search engine friendly redirection  which passes all link juice from one site to targeted webpage permanent basis .

I.P  address also changed permanently with 301 redirection practice

Temporary Redirection - temporary redirection is also known as 302 redirection.
temporary redirection is practiced when we  want to move  a webpage to new ip address on temporary basis in conditions  when our main website is down on temporary basis  and we want to move our users to same look like pages (web address)  without spoiling user experience 


302 redirection   is  an neutral practice just to  keep user  on your website in unwanted  website condition 

Black hat SEO - SEO dark side or negative seo also  exists and it name as Black hat .
Black hat SEO are practice to do create false back links to your website 
black hat  SEO is done by spammers   to derank website rank   to knock down competitor website 

black hat SEO  is totally banned by search engines  and illegal too by law 


Keyword density- keyword density is the percentage times of keywords appear on webpage as compare  to other words on webpage  

• (Number of keywords/ Total number of words) * 100

1-3% of keyword density along with “semantic keywords” and LSI keywords works ideally, for best results keep this to 1.5 percentage

Keywords - keywords are  collection of words  or phrases which resembles the reference of website  ,  a particular webpage 

Keywords help search engines to categorized your website to an particular Niche market

Keyword stuffing- keywords stuffing is search engine optimization technique which is  believed as web spam , spam indexing , Generally in keywords stuffing an webpage content or Meta  is over loaded  with keywords in order to rank websites in SERP's

Latent Semantic Indexing (LSI) -LSI keywords also known as Semantic keywords. LSI  is part of google algorithm through which search engine show relevant keywords and phrases  to main keywords.

Link building -  Creating good quality refrence inbound links from different  website to gain traffic , DA, quality backlinks to your sites is known as link building 

Link building is helps to Rank your website to get  tops SERP's  if you website have enough good quality back links from different websites

Keyword distance -keyword distance is distance between two or more separately matching term occurrences are within a specified distance

keyword proximity- Keyword proximity defines as distance  between two or more keywords within a text ,content , it means how far the search terms to the individual keyword

Keyword Frequency-Keyword frequency refers to the number of times a keyword or keyword phrase appears within a web page content 

Keyword Prominence -Keyword prominence  re to how prominent keywords are within a webpage

The general recommendation is to place important keywords at, or near, the start of a web page, sentence, TITLE or META tag 

Robot Text- Robot text also known as robot exclusion protocol or robot.txt, this is standard protocol used to communicate with search engine robot in form of text file about which  portion of website need to be crawl or which portion is not crawl  or processed /scan.

Title Tag -Title tags describe the title of webpage , Title tags are displayed on SERP's as clickable links 
ideal length of title of particular webpage is Up to 60 character


Meta description- Meta description tag is Html tags Up to 160 characters ideally  describes about short summery
of webpage content .Search engines  use these snippets in search results to let visitors know what a page is about before they click on it

<head>
  <meta name="description" content="This is an example of a meta description. This will often show up in search results.">
</head>

Meta keywords- Meta Tag keywords are specific type of Tag tells search engines about in which category  and topic of webpage. keywords tags help search engines to understand webpage niche category/subcategory



for best SERP it recommended that there should be 
Meta keywords – No more than 10 keyword phrases. 
 **Meta Keyword tag = 256 characters With Spaces***

Nofollow -No follow links also knows as "no Count link" no follow links are not passes any link juice to main website means crawlers are not able to follow these link  these links get "No love " by search engines . so as they do not helps in bosting webpage ranks in SERP's

Only Humans will be able to follow the links.
he nofollow tag is basically a notice sign for search engines saying “don't count this.

or

<meta name=”robots” content=”nofollow” />

 Do Follow -Do follow links are search engine friendly links search engines as well as users can crawl them index them and gives other website link juice to your site , 

If you do follow links from other references site sit mean google bots will consider your website references from different sites and passes Domain authority of your back link site to target side

keyword Stemming - Keyword stemming is useful activity for web crawlers an d SERP's
In this variation of a main keywords is used by adding Suffix and prefix to main keywords to make keyword as new word.


Broken Links -A broken link or dead link is a link on a web page that no longer works.

Reasons for broken links error 

• An improper URL entered for the link by the website owner.
• The destination website removed the linked web page (causing what is known as a 404 error)
• The destination website permanently moved or no longer exists
• The user has software or is behind a firewall that blocks access to the destination website.
• The website owner linked to a site that is behind a firewall that does not allow outside access (such as an Intranet site or a restricted access area on a website).

Broken links can be problematic for website visitors, making them unable to access the desired resource or information. These users may decide to make use of another site to find the necessary information elsewhere. A site that hasn't been updated or checked for a long time may suffer from link rot, which is a term used to describe a site with dozens of broken links.

link Juice

Link juice, also called link equity, is the amount of “authority” one back link passes to the website it connects with.

Internal Link   An internal link is a link from one page to another page on the same domain

External link     External links point from one domain to an entirely separate domain. They may be links from your website to another website 

Reciprocal Link  A reciprocal link is an agreement between two webmasters to provide a hyperlink within their own website to each other's web site




404 Not Found Error   <=> Broken Links 



#Clocking -Clocking is An black hat SEO practice which is against google guidelines , Clocking is done by  presenting different content /information to users which is quite different from content/information presented to search engine 
Clocking is completely banned by search engines if any sites  involves in such kind of practice  it can be completely banned by search engines 
Cloaking is implemented in order to improve search engine ranking by misleading the search engine robot

#Bounce Rate It represents the percentage of visitors who enter the site and then leave ("bounce") rather than continuing to view other pages within the same site.


As a rule of thumb, a bounce rate in the range of 26 to 40 percent is excellent. 41 to 55 percent is roughly average. 56 to 70 percent is higher than average, but may not be cause for alarm depending on the website. Anything over 70 percent is disappointing for everything outside of blogs, news, events, etc.

#Breadcrumbs

#Citation / NAP




#Click-Through Rate (CTR)

Breadcrumbs are secondary internal navigation schemes which allow users to track their place back to the home page of website
#Conversion Rate Optimization (CRO)  conversion rate optimization (CRO) is a system for increasing the percentage of visitors to a website thatconvert into customers, or more generally, take any desired action on a webpage.

#Cost Per Click (CPC)  Cost Per Click (CPC) refers to the actual price you pay for each click in your pay-per-click (PPC) marketing campaigns

#Call to Action (CTA)  A call to action (CTA) is a marketing term used extensively in advertising and selling refer to do some action by customers like



Dwell Time- Dwell Time is combination of Time on Page and Exit Rate, With creative marketing techniques Dwell Time can be positively impacted

Exact Match Domain (EMD) -An Exact Match Domain (EMD) is a URL that consists of the keyword or keyword combination which the website in question is supposed to be optimized fo

PageRank(PR)- PageRank is what Google uses to determine the importance of a web page. It's one of many factors used to determine which pages appear in search results. PageRank is also sometimes referred to by the slang term "Google juice."

Link Earning- Link earning is basically link building for the new millennium. For the post-Penguin era, so to say. It’s all about creating resources that are useful for both the engine and the searchers


Doorway Pages =bridge Pages -A page made specifically to rank well in search engines for particular keywords, serving as an entry point through which visitors pass to the main content.

Link Popularity :- Link popularity is a term that refers to how many other links point towards a particular website. The term link popularity also has two different forms, Internal and External, which refer to the links coming from the websites own web pages and from other websites

Sandbox  The Google Sandbox is defined as a time period, which a new website needs to wait, in order to get ranking for keywords. In other words, it can be defined as a filter system that Google places on every new web pages.

Search Algorithm   search engine algorithm is a set of rules, or a unique formula, that the search engine uses to determine the significance of a web page, and each search engine has its own set of rules. These rules determine whether a web page is real or just spam, whether it has any significant data that people would be interested in, and many other features to rank and list results for every search query that is begun, to make an organized and informational search engine results page. The algorithms, as they are different for each search engine, are also closely guarded secrets, but there are certain things that all search engine algorithms have in common

Must Read : Most Important SEO interview Questions
Search Term   word or other term used to electronically retrieve data, Web pages, or other information from files, databases, etc

Structured Data / Schema    Schema.org takes care of all the structured data needs on your website. You can use it to markup products, reviews, events and menu items


Indexing-   Index in SEO is the  information of all website  that an search engine was able to find. If an website information is not in search engine database then users not able to find it.  The algorithm of search engine to find information about website through  crawlers  is known as indexing .

Caching - Caching is procedure that  search engine follow ,and  through which search engine take snapshot  of website pages  while storing  them in their database 
If crawler is visiting your website daily and updating its data base with updates occurred on your website, it means your website is being cached frequently

link farming- links farming idea is about exchanging website links to promoting target websites  through groups of websites in order in increase quantity and quality numbers of links to your sites . e.g  exchanging reciprocal links , paid links 

Search engines consider this as spam practice 

SEM -SEM (Search Engine Marketing ) is another form of internet marketing  through promotion of website  by increasing their visiblity   to the search engine  through paid adds , PPC (Pay Per Click ), CPC (Cost Per Click).

Spider (crawler, bot, robot) - Spider bots are automated programs designed for search engines , they are hungry for web information  , so they crawl webpages , one they found any new website they look for   website information codes in coding part , then according to which they categorized your website and use them in order to used them in SERP's of relevant search query by users .

URL (URl) -URL stands for Uniform Resource Locator, and is used to specify addresses on the World Wide Web

XML sitemap- Also known as Extensible/advanced sitemap it is list of all webpages  of website which is accessible to all users , which is accessible by search engines, sitemap protocol allows webmaster to tell search engines like google bot ,msn ,yahoo ,bing  etc , about pages which are available to crawl by them .

Xml sites map are generally placed in root directory of root folder. 


Canonical tag- Canonical tag is used to tell search engine that specific  webpage is master copy of original webpage.
for this we place HTML canonical tag in Header part on webpage code.

<link rel=”canonical” href=”http://www.webarchers.com” />

Duplicate content - if your website have same content on two different pages then it is consider as duplicate content by web crawlers , they crawl both page but index  very 1st page which they crawl , so another page content have no value for search engines. 


HTML site map -An HTML sitemap allows site visitors to easily navigate a website. It is a bulleted outline text version of the site navigation. The anchor text displayed in the outline is linked to the page it references. Site visitors can go to the Sitemap to locate a topic they are unable to find by searching the site or navigating through the site menus.



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